Empowering Business Events Through Strategic Expertise

At The Option X, we specialize in providing end-to-end consultancy for the MICE industry — helping organizations, tourism boards, and travel companies optimize their meetings, incentive travel, conferences, and exhibitions programs. With decades of collective expertise across the GCC, North Africa, and APAC regions, we deliver tailored solutions that align with corporate goals, enhance destination appeal, and drive measurable outcomes.

Our Core Offerings

• Corporate MICE Program Optimization
  Auditing existing programs for local and regional corporations and recommending cost-effective, engaging formats.

• Strategic MICE Planning & Budgeting
  Designing scalable and sustainable MICE strategies, including budgeting, market entry, and destination positioning.

• Destination Development & DMC Advisory
  Supporting national tourism boards, DMCs, and regional entities in developing competitive MICE offerings.

• Partnerships & Global Sourcing
  Leveraging our network to connect with reliable suppliers, venues, and partners worldwide.

• Bid Management & RFP Strategy
  Crafting compelling proposals that win global events and incentive programs.

• Digital Transformation
  Advising on tech adoption for hybrid events, delegate engagement platforms, and data analytics.

Why Partner With Us

• Deep regional insight across the Gulf, including KSA Vision 2030 projects

• Cross-sector experience (Pharma, Healthcare, Consulting, Automobiles, Oil & Gas, FMCG, and KSA GIGA projects)

• Strong global network of venues and suppliers

• Proven results in cost reduction, client retention, and brand elevation

We don’t just consult — we co-create event ecosystems that transform destinations, energize corporate culture, and deliver strategic business outcomes.