Building Loyalty that Drives Growth

We develop high-impact loyalty programs for both B2E and B2C travel ecosystems — focused on retention, revenue, and differentiation.

Key Services

1. Loyalty Program Strategy

• Designing loyalty programs tailored for B2E (corporate clients) or B2C (B-Leisure travellers).

• Setting reward structures (e.g. points, tier levels, discounts, or free services).

• Aligning programs with business objectives and customer preferences.

2. Technology Enablement

• Loyalty ‘Earn & Burn’ engine implementation to manage points, redemptions, and member engagement.

• Integrating loyalty programs with booking systems, and mobile apps for a seamless experience and digital engagement.

3. Personalized Customer Engagement

• Leveraging data to understand customer behaviour and preferences.

• Delivering personalized rewards, offers, and communication based on travel patterns.

4. Partnership Ecosystem Development

• Building partnerships with airlines, hotels, car rental companies, and retail brands to expand reward options.

• Enabling cross-reward earnings and redemption to add value for customers.

5. Sustainability Integration in Travel Loyalty

Offering eco-friendly rewards:

• Allow Corporate companies to redeem loyalty points for carbon offset programs, helping neutralize the carbon footprint of their employees’ trips.

• Provide options to donate points to vetted environmental NGOs, reforestation projects, or ocean-cleaning initiatives.

• Include partnerships with sustainable brands, letting members redeem points for eco-friendly products or services like reusable travel gear, green hotels, or organic meal vouchers.

Incentivizing greener travel choices:

• Reward customers with bonus points for booking flights with airlines that use sustainable aviation fuel (SAF) or practice carbon-neutral operations.

• Offer extra points or discounts for choosing direct flights, which typically have a lower carbon footprint than connecting flights.

• Encourage stays at certified eco-friendly hotels by giving double points or exclusive perks for booking sustainable accommodation.

• Provide members with recognition tiers or badges for consistent eco-friendly choices, motivating them to maintain responsible travel habits.

Communicate sustainability impact:

• Show travelers a dashboard of their positive impact — like how much CO₂ they’ve helped offset or the number of trees planted through their redemptions.

• Use gamification to engage members — milestones and rewards for hitting certain sustainability goals (e.g., ‘100 kg CO₂ offset club’).

Build partnerships:

• Collaborate with travel partners (airlines, hotels, car rentals) who have verified sustainability practices, making it easier for loyalty members to make greener choices throughout their journey.

Business Benefits of Travel Loyalty Programs

• Customer Retention:
  Builds lasting relationships and repeat business.

• Boosted Revenues:
  Increases spend per booking through repeat and direct bookings.

• Competitive Differentiation:
  Sets your brand apart with unique perks, exclusive experiences and experiences.

• Better Customer Insights:
  Provides valuable data for enabling better personalization, targeted promotions, and more effective marketing campaigns.

• Supports Sustainability Goals:
  Supports company’s sustainability commitments, encouraging greener travel choices to reduce environmental impact thereby strengthening brand reputation and appeal.

• Cost Effective:
  Retains customers at lower cost than acquiring new ones.

• Brand Advocacy:
  Turns loyal customers into promoters through word-of-mouth.